A quay is a landing place. But it isn’t just any old jetty, like the ones you’d find at a summer cabin – a quay is a place for ships to moor. You will find a quay connecting land and sea on every journey – it’s the path people and goods take as they switch between modes of transport.

In the same way, the Port of Helsinki is part of everything that happens in our daily lives. And not only in our seaside capital city, but throughout Finland. The largest flows of people and goods pass through our port. When people eat bananas in Savonia or when forest machinery is exported from North Karelia, a quay will feature in every journey, and usually one at the Port of Helsinki.

That’s why we chose Kaija as the new name for our customer magazine, as it’s slang for quay in Finnish. Just like the Port of Helsinki, this magazine is a link between land and sea transport, and hopefully as many people as possible along the way. We have also chosen the word kaija to honour our own history and the slang of Helsinki and its port.

The magazine is a link between land and sea.

The magazine no longer shares the same name as the Port. This change underlines the fact that the magazine is not a marketing brochure for the Port – it’s independent journalism. The people we interview for this magazine represent their own views, not those of the Port. Along with Omnipress, which produces the magazine, Kaija is a member of Aikakausmedia and is therefore committed to the principles of the Council for Mass Media in Finland. This enables us to engage in dialogue and present conflicting views on maritime issues within the pages of our magazine.

The magazine’s name change and general face lift coincide with the launch of the Port’s new brand identity. The visual look and feel of the magazine is no longer the same as the port company’s, which further supports the independent role I described above. Yet naturally the magazine and the port do still have a lot in common in terms of graphic design.

We are also launching a digital edition of the magazine in conjunction with its new appearance. Online versions of Kaija’s articles will still be published on the Port’s website (portofhelsinki.fi) as before. But in addition to the online magazine, there will also be a digital edition that has been optimised for mobile reading. This means that you won’t have to zoom in on the pages of the magazine to read the text – just click on the article and it will open in an easily readable format. The digital articles can also be shared on social media. And you can even listen to the articles in the digital edition, which is very handy when you’re travelling.